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Digital and content marketing for the logistics and supply chain industries
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7 Ways Machine Learning is Improving Supply Chain Management

7 Ways Machine Learning is Improving Supply Chain Management

September 17, 2019 0 comments

Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how. Highlights: Machine learning refers to an application of artificial intelligence that lets systems learn and improve automatically based on experience. Experts predict that 95% of supply chain planning vendors will rely on supervised and unsupervised

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Top 5 Big Data/Analytics Posts 2017

Top 5 Big Data/Analytics Posts 2017

December 11, 2017 0 comments

Here are our most-viewed blog posts from 2017 about big data/analytics, including articles about using big data in supply chain/logistics and competitive benchmarking. “Big data” has been a hot-button word in supply chain and logistics circles for several years now. But the concept of using big data to measure performance and improve operations is only

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The 2017 4th of July Supply Chain [Infographic]

The 2017 4th of July Supply Chain [Infographic]

June 27, 2017 0 comments

U.S. Consumers plan to spend a whopping $7.1 billion on cookouts for 4th of July celebrations. The National Retail Federation reports that 219 million Americans plan to celebrate the 241st Independence Day. Two-thirds plan to attend a cookout, barbecue, or picnic, spending an average of $73.42 per household on food items, up from last year’s

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10 Must-Read Supply Chain Articles by Up-and-Coming Talent

10 Must-Read Supply Chain Articles by Up-and-Coming Talent

March 23, 2017 0 comments

Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today. A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many universities have been introducing related degree programs, majors, and concentrations

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The State of Supply Chains: The Supply Chain Has Gone Digital [Infographic]

The State of Supply Chains: The Supply Chain Has Gone Digital [Infographic]

January 23, 2017 0 comments

2016 was the year of the digital supply chain — here’s a look at how things changed. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. 2016 marched onward with a drive to improve the use of digital technology throughout the supply

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How Can Supply Chain Leaders Use Big Data as a Tool to Continuously Improve?

How Can Supply Chain Leaders Use Big Data as a Tool to Continuously Improve?

December 6, 2016 0 comments

Supply chain leaders must be ready to implement big data in order to continuously improve. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. Supply chain leaders are enthralled with the idea of using big data, but they tend to fail to

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Want Better Email Open Rates? Use Big Data

Want Better Email Open Rates? Use Big Data

October 26, 2016 0 comments

For better email marketing results, be sure to tap your big data

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How Big Companies Use Big Data

How Big Companies Use Big Data

October 20, 2016 0 comments

These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing patterns, and preferences. Not all organizations have the resources to invest in big data. But for those

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The Case Against Big Data for Some Supply Chain Companies

The Case Against Big Data for Some Supply Chain Companies

September 7, 2016 0 comments

While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will grow by 12.8% by 2021. It’s easy to see why, with the

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Top 4 big data articles of 2015

January 14, 2016 0 comments

Fronetics Strategic Advisors is a leading management consulting firm. We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support. We’ve gathered our most-read big data articles of 2015: Big Data and Supply Chain Management With current technologies, there are increasing amounts of information

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Peak Season Demands Real-Time Analytics for Perfect Fulfillment

December 22, 2015 0 comments

Let the spending bonanza begin. comScore projects that the 2015 total online retail spending for the November–December period will reach $70.1 billion, representing a 14-percent gain versus year ago. The flurry of holiday orders raises the stakes for retailers. Several studies show customers are, rightly so, a demanding bunch. They have no tolerance for out-of-stock

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Data, meet content marketing

December 8, 2015 0 comments

Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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