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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
    • Strategy
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What you need to know about marketing and conversion rates

February 26, 2015 0 comments

Different marketing efforts produce different customer conversion rates.  Here’s what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a tricky endeavor. The key to a successful marketing strategy requires evaluation beyond what’s anecdotally “working”

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Why conversion rates matter and why they don’t

September 10, 2014 0 comments

Metrics matter.  Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.  Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion?  A conversion means action.  It means that someone took some action that entered them into your funnel or moved

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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