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Digital and content marketing for the logistics and supply chain industries
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Getting the Job Done: How Content Can Help Close Deals

Getting the Job Done: How Content Can Help Close Deals

September 13, 2017 0 comments

Marketing can help sales close deals by providing targeted content that demonstrates the business value of the product or solution. Sales and marketing often exist in separate corners. The marketing team works to create lead opportunities through content, and the sales team tags in to turn those leads into deals. But a new survey report

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In converting leads to customers, speed counts

September 30, 2014 0 comments

Are your sales reps as sold on your leads as you are? In theory, it seems straight forward: You write engaging blog posts; you spread your unique as well as curated content via appropriate social media channels; you include calls to action; you watch your prospects take the bait; and, finally, you hand off a

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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