The average American makes about 70 decisions per day, according to choice expert, Dr. Sheena Iyengar. There are choices to be made on a daily basis, from small ones (what should I have for breakfast?) to much larger ones (how much should I invest in my retirement?). For some, even small choices can seem overwhelming.
Are your sales reps as sold on your leads as you are? In theory, it seems straight forward: You write engaging blog posts; you spread your unique as well as curated content via appropriate social media channels; you include calls to action; you watch your prospects take the bait; and, finally, you hand off a
Metrics matter. Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion? A conversion means action. It means that someone took some action that entered them into your funnel or moved