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Digital and content marketing for the logistics and supply chain industries
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5 Elements of an Effective B2B Case Study

5 Elements of an Effective B2B Case Study

November 5, 2018 0 comments

Case studies continue to be the preferred content type among B2B buyers. These 5 elements will help you write case studies that engage prospects and generate leads. We just wrote about how buyers prefer case studies over all other kinds of content. In fact, 89% of B2B marketers consider customer testimonials and case studies as the

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