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Digital and content marketing for the logistics and supply chain industries
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How to write a B2B case study that generates leads

August 26, 2014 0 comments

A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics.  Why are customer testimonials and case studies so effective?  Because they are content that is valued and trusted by B2B buyers. How can you write a

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