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Digital and content marketing for the logistics and supply chain industries
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Buyers: Online Research Essential to Supplier Selection

December 23, 2015 0 comments

The 2014 UPS B2B Buyers Insight Study found that buyers consider online research essential to the supplier selection process. Industrial supplies purchasers were asked to identify their preferred method for researching industrial products.  The majority of respondents reported that a supplier’s website (68%) and search engines (52%) are their preferred methods. Similarly, respondents were asked to identify

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Freight brokering is going online. Here’s why.

August 7, 2014 0 comments

This guest post is written by Keychain Logistics.  Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are growing rapidly. New customers are signing up via search, paid referrals, and social media. Marketing teams at

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