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Digital and content marketing for the logistics and supply chain industries
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Supply Chain: 4 Essential Year End Questions to Ask Yourself [Infographic]

October 27, 2015 0 comments

As the new year approaches, don’t overlook the valuable information you can glean from conducting a year-end review. Don’t start the new year without asking these 4 essential questions. What were my biggest accomplishments this year? Twelve months can seem like a long time when you consider everything that happened over the course of the

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How to create an effective content strategy [Template]

October 26, 2015 0 comments

With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of channels. The amount and frequency of content to create can be dizzying.

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Lead nurturing 101: A definitive guide to multi channel lead nurturing

October 21, 2015 0 comments

If you watch enough romantic comedies, you’ll start to recognize a pattern. It goes something like this: Boy meets girl. Girl meets boy. Movie follows antics of girl + boy, winding its way through the (oftentimes hairy) narrative. Throughout the movie we see the main characters discover what’s attractive, appealing, or annoying about the other.

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Boo! A Halloween supply chain infographic

October 19, 2015 0 comments

It seems to me that Halloween merchandise is on display in stores and online earlier and earlier every year. A spokesperson for the National Retail Federation (NRF) last month confirmed this when she pointed to a spike in consumer Halloween spending in recent years. Halloween, she says, has been on the upswing in recent years

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50% of sales go to the vendor that responds first. Is your sales team’s average response time faster than your competition?

October 13, 2015 0 comments

Imagine for a moment you’re entering an electronics retailer, ready to purchase a new television. You’ve been thinking about buying a new TV for a while, so you’ve done your homework. You know the difference between LCD and plasma. You’re certain that a 50 inch flat screen would look stellar hanging on the wall in

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Four Steps to Creating Sales Targets that Drive Results

October 1, 2015 0 comments

Around the time when the leaves start changing color every year, companies turn their focus to year-end revenue and gross profit forecasts. Those forecasts, in turn, are used to inform the establishment of sales and revenue targets for the following year. These goals can inspire your sales team to re-imagine internal processes to drive stellar

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5 Tips Supply Chain Managers Need to Build Landing Pages That Convert [Infographic]

September 28, 2015 0 comments

Landing pages are a fundamental tool in converting website visitors into leads. They’re what convince your visitors that they absolutely must download your fabulous resource offer. Yet often times they’re treated as the annoying little sibling to high-value content pieces – tagging along almost as if an after-thought. In reality, landing pages have just as

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6 digital and content marketing tasks to outsource

September 24, 2015 0 comments

Outsourcing isn’t new to the business world. It goes back as far as the Industrial Revolution. Before then, it was common practice for businesses to perform all functions of product and service delivery, from product manufacturing through to product delivery. Sometime in the mid-1800s, independent architects, engineers, and legal professionals began to operate in larger

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How to Keep Your Company Data Safe in a BYOD Environment [Infographic]

September 16, 2015 0 comments

While the Bring Your Own Device (BYOD) concept has quickly gained traction in the business world, many companies have been slow to address its threat to their data privacy. Even for companies that have recognized the need to prioritize digital security, many have struggled to establish policies that support personal device use while protecting their

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Why Your Company Should Have a BYOD Policy

September 15, 2015 0 comments

Personal connected devices – our laptops, cell phones, and tablets – are arguably the most complicit tools in the recent blurring of the parameters between personal and work life. And while most businesses have generally recognized the benefit of allowing employees to use their personal devices for work purposes, the bring-your-own-device (BYOD) revolution has certainly

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Unlocking Your Marketing ROI with Analytics [infographic]

September 9, 2015 0 comments

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your

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The Six Marketing Metrics That Your Boss Actually Cares About

September 8, 2015 0 comments

The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding budgets and more pressure to produce results, marketing metrics are being more heavily scrutinized by

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