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Getting the Job Done: How Content Can Help Close Deals

Getting the Job Done: How Content Can Help Close Deals

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Marketing can help sales close deals by providing targeted content that demonstrates the business value of the product or solution. Sales and marketing often exist in separate corners. The marketing team works to create lead opportunities through content, and the sales team tags in to turn those leads into deals. But a new survey report

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Six Ways to Boost Sales and Marketing Alignment

Six Ways to Boost Sales and Marketing Alignment

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When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and marketing teams that are tightly aligned perform better, and revenue increases as

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