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Digital and content marketing for the logistics and supply chain industries
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Social lurking won’t grow your business

October 7, 2015 0 comments

I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I cautioned that to reap the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered. Using the information and intelligence gathered is essential. There is; however, another

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Engagement is a differentiator. Without engagement you are a lurker.

March 4, 2015 0 comments

Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening.  Another essential component for success: engagement.  Engagement is a differentiator.  In the absence of engagement you are a lurker.  Social lurking doesn’t drive

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