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Digital and content marketing for the logistics and supply chain industries
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There Are Lessons in Success, Not Just Failure

There Are Lessons in Success, Not Just Failure

May 1, 2017 0 comments

Companies usually try to understand failure, but what could they learn from analyzing their successes, too? “Success is going from one failure to another without loss of enthusiasm.” Winston Churchill Failure is said to be inevitable, and we all know it to be true. Any new venture is built on the hope of success. But

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11 steps to a content strategy

April 15, 2014 0 comments

  When it comes to content, a strategy is essential for success   A 2014 study found that 93 percent of B2B marketers use content marketing and that there is a significant difference in the effectiveness of content marketing if a strategy is in place – 60 percent of companies who have a documented content strategy in

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7 skills logistics leaders will need to manage the digital supply chain
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