![User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies](https://www.fronetics.com/wp-content/uploads/2017/10/baywatch-rotten-tomatoes-sinks-movies-like-user-review-sites-sink-B2B-businesses-370x185.jpg)
User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies
As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews? According to Quartz Media, many a summer movie has proven more “bust”