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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies

User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies

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As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews? According to Quartz Media, many a summer movie has proven more “bust”

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