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Digital and content marketing for the logistics and supply chain industries
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How to set pricing for long-term profitability

September 25, 2014 0 comments

Repeat customers contribute to long-term profitability.  To keep customers coming back you need to employ the right pricing strategy.  What is the right strategy?  Here is what to consider when setting prices: Focus on value pricing Value pricing is not the same as discount pricing.  Rather, value pricing is pricing a product or a service

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