Top Tools to For Measuring Brand Awareness

Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts.

Highlights:

Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools.
Our top 3 social analytics tools: Qualtrics, Ahrefs, and Brandwatch.
Our top 3 social mentions tools: Netvibes, Mention, and Buffer Reply.

We often hear from our clients that measuring brand awareness is one of the slipperiest tasks when it comes to digital marketing. It’s a notoriously difficult marketing element to track, and not having an accurate picture can also make it difficult to evaluate the success of your overall digital marketing efforts, as well as to calculate ROI.

Luckily, there are tools that can help. Broadly, these tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools.

Social analytics tools are designed to help you determine the times your actions get the most engagement, as well as more detailed user demographics and interactions with your brand.
Social mention tools track overall mentions for your brand, letting you see everywhere your brand has been mentioned and helping you determine which platforms are performing best for your content.

Here are our top three favorite tools in each category for measuring brand awareness.

Top 3 social analytics tools for measuring brand awareness

1) Qualtrics

Qualtrics boasts that it is “software to help turn customers into fanatics, products into obsessions, employees into ambassadors, and brands into religions.” While supply chain companies will likely raise an eyebrow at such lofty claims, this tool really has the potential to perform for B2B customers. Ideal for complex supply chain business, Qualtrics offers a variety of tools that measure buyer experience, brand experience, product experience, and employee experience.

2) Ahrefs

Ahrefs isn’t exactly a new kid on the block when it comes to measuring brand awareness. The company started in 2011, and has continued to update and add new features regularly, keeping it on the cutting edge of SEO tools. It’s one of the best backlink analysis tools available. Perfect for just about any business, the platform notably helps you analyze why your competitors are ranking in particular areas and what you can do to outrank them.

3) Brandwatch

Some of the most successful brands in the world have been empowered by Brandwatch, which is arguably the leader in social intelligence. The robust analytics features include insights within millions of online conversations, as well as optimized target influencer and other paid social campaigns. It also boasts its Vizia platform, which shares insights with decision-makers throughout your organization, promoting aligned efforts.

Top 3 social mention tools for measuring brand awareness

1) Netvibes

Netvibes lets you easily monitor all your digital assets, as well as customize them based on the insights it provides. Not only can you follow your social networks for brand mentions, you can create alerts for breaking news or publications on key topics. Additionally, you can gain valuable insights by filtering your mentions by author, date, location, language, company, and even more.

2) Mention

Mention lets you monitor your campaigns anywhere online, and “scour the web, social media, and more for powerful market insights.” The platform offers real-time monitoring, letting you get live updates as you launch a campaign, for example. You can create custom insights, involving everything from social media, forums, blogs, and virtually every bit of the web.

3) Buffer Reply

We’re including Buffer Reply because it’s unusual in its focus. While other tools give you access to all your mentions on the web, Buffer Reply lets you hone in on a specific target client or demographic. The platform shows you everything you need to know about the client you’re talking to, each time they’ve mentioned or interacted with your brand. We recommend using it in conjunction with a broader tool like Google Alerts.