Hoping to draw more millennials to your talent pool? Implementing these three ideas might help win them over.
By the year 2020, millennials are estimated to make up a majority of the workforce. In addition, a 2014 study found that 46% of B2B buyers were millennials, and that number is on the rise. This seismic shift in workplace demographics calls for a new approach to attracting and retaining talent.
There are all kinds of stereotypes about this up-and-coming generation, many with a basis in truth, and just as many without. It’s crucial for your business to get to know this demographic group, both in terms of how they behave as consumers, and how they operate in the workplace. To that end, here are some ideas for attracting this talent pool to your company.
3 ideas for attracting millennial talent
1) Green technologies
Millennials are a generation saddled with all kinds of debt — from student loans to the ecological damage done by previous generations. Studies, not to mention voting behaviors, have shown that this generation is avidly interested in improving the planet’s future.
To win the hearts and minds of millennials, it’s time for your business to consider “going green.” Of course, green technologies can be prohibitively costly on a large scale — but many small changes can save you money in the long run. Not to mention, they will make your business a more attractive place to work for eco-minded millennials.
Consider making the switch from conventional to LED light bulbs, for example. If you have the resources, coupling smart thermostats in your facilities with higher-efficiency windows and doors is a great way to improve your carbon footprint, as well as your credentials among younger employees. Whatever your capabilities, making an effort to go green will go a long way toward making your business attractive to this generation.
2) Work-from-home options
Millennials are digital natives, accustomed to technology at their fingertips, with all the options that opens up to them. This often means the expectation of being able to work from a location of their choosing, whether it be home, a library, or a coffee shop. Millennials rank this kind of flexibility highly among factors that make companies appealing places to work.
Employers are increasingly answering the call, and even massive corporations like Wells Fargo and Aetna are finding ways to allow employees the option to work from home. These employers are finding that, often, what sounds great for employees also works to their advantage: A change of location can freshen thoughts, increase creativity, and lessen burnout that can slow down work for a team or entire company.
3) Opportunities to learn
Millennials are highly educated, and thirsty for knowledge — left unquenched, this thirst can lead them to job-hop frequently. At any given moment, 60% of millennial workers are open to pursuing a new employment opportunity. So how does your business combat this tendency and reduce turnover? One place to start is by offering continuing education to your workforce.
There are all kinds of ways to do this, and all kinds of benefits — including benefits to your bottom line. Making your employees more well-rounded means that they are more likely to be creative and flexible, able to respond to the needs of the constantly evolving supply chain industry.
Relating to millennials
Here’s the open secret: While each generation might have its quirks, millennials aren’t really all that different at the core than previous generations. They may express it in different ways, but they essentially want what workers have always wanted: interesting work, the opportunity to better themselves regularly, and to be treated with respect and dignity.
At the end of the day, you don’t need to be overly concerned about “relating” to millennials. According to one millennial writer, Sarah Landrum, “Millennials are in tune with current events, interested in getting involved with charity, and more interested in the world outside their heads than you might suspect.”
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