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Digital and content marketing for the logistics and supply chain industries
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How to Market to Your Millennial B2B Buyers

How to Market to Your Millennial B2B Buyers

November 7, 2018 0 comments

Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to command more than $1 trillion in disposable income by the year 2020. As this generation

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10 Tips for Using Instagram for Business

10 Tips for Using Instagram for Business

October 9, 2018 0 comments

Instagram for business is a rising trend. Here’s how to use the platform to connect with your audience in a personal way. Recent research on social media use shows that 66% of brands now use Instagram. It’s the second-most used platform by businesses, up from fourth in 2017. If you’re considering using Instagram for your

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Industry Report: Supply Chain Management is Becoming Younger, More Educated, More Diverse

Industry Report: Supply Chain Management is Becoming Younger, More Educated, More Diverse

June 27, 2018 0 comments

Millennials are breaking stereotypes across the industry. This new generation is bringing youth, better education, and lots of diversity to supply chain management. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Everyone knows that the demographics of the Supply Chain industry are

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Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

February 8, 2018 0 comments

These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization

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3 Ways to Attract Millennial Talent for the Supply Chain

3 Ways to Attract Millennial Talent for the Supply Chain

April 3, 2017 0 comments

Hoping to draw more millennials to your talent pool? Implementing these three ideas might help win them over. By the year 2020, millennials are estimated to make up a majority of the workforce. In addition, a 2014 study found that 46% of B2B buyers were millennials, and that number is on the rise. This seismic shift

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What Do Top Business Leaders Have in Common?

What Do Top Business Leaders Have in Common?

November 17, 2016 0 comments

A look at the world’s top business leaders show they possess both financial savvy and personal acumen. We measure today’s top business leaders on a variety of scales, including personal acumen and their company’s financial performance. Regardless of how a leader is gauged, one thing is clear: 21st century leaders must have strong engagement and

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Here’s One Stereotype About Millennial Workers That Doesn’t Hold Up

Here’s One Stereotype About Millennial Workers That Doesn’t Hold Up

October 24, 2016 0 comments

Millennials have a reputation for being lazy and feeling entitled — but what if we got it all wrong? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. For the past few years, there’s been a glut of articles about the millennial generation

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Morai Logistics’ President Kelli Saunders on Millennials, Women, and Mentoring

July 28, 2016 0 comments

In an interview with Kate Lee, Saunders discusses her career in the logistics industry and key issues within the supply chain. The percentage of female CEOs in the Fortune 500 declined from 4.8% in 2015 to 4.2% in 2016. Canada, too, has realized a decline: 8% of the highest-paid executive positions are held by women,

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Supply Chain: Get to Know Millennials

April 25, 2016 0 comments

They are your employees. They are your customers. Pretty soon, Millennials will be the supply chain. As Millennials now outnumber Generation X and Baby Boomers in the workforce, shifts in ideas and processes were inevitable. But this generation is having an even more palpable impact: They are reshaping the economy as we know it, forcing businesses

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Social Media Facts for B2B Companies

March 28, 2016 0 comments

A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and

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Real Estate Firm Grows Sales by 300% through Content Marketing

February 22, 2016 0 comments

Content marketing grew one real estate marketing firm’s sales by 300% in less than a year. Consumers are increasingly going online to conduct research before making a purchase. And that holds true for even the largest investments. The National Association of Realtors reports that a whopping 94% of Millennials who recently purchased a home relied

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To Monitor or Not to Monitor: Censoring Employees’ Social Media

January 27, 2016 0 comments

Should employers monitor or censor employees’ social media accounts? Millennials are used to posting without thought, so it is best for companies to have a social media policy in place just in case.

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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