B2B enterprises with 1000+ employees face unique content marketing challenges that can hinder a program’s overall success. Bigger isn’t always better. Or, maybe I should say, bigger companies don’t always have it easy. Big marketing budgets and a big marketing staff have their perks — but they also have their share of challenges. The Content
Add these books to your summer reading list to stay on top of industry trends and jump start your professional development. “Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” Malcolm X Nikki Vazeos, regional sales manager at Veritiv, a leading North American distribution company, requires all
Employers that can reduce stresses surrounding childcare increase their chances of retaining their most talented employees. Many companies struggle with attracting and, more importantly, retaining their best employees. There are many reasons why, of course. But one of them that we don’t talk enough about in the supply chain — though it’s been gaining national
Research shows that marketers are wasting valuable time and resources reinventing the wheel when it comes to email marketing. Email marketing can be a challenge — to say the least. The constantly changing email landscape, marketing trends, and privacy regulations can make staying on top of your email game very tough. The Litmus 2017 State
Show that your company cares about its customers by responding in a complete and timely manner to negative comments on social media. I was recently talking with a client who works in a sector known for negative online reviews. Customers tend to air their grievances in public forums — especially on social media — as
There’s never been a better time for supply chain and logistics businesses to implement a content marketing strategy — except for maybe yesterday. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective
YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly valuable insight into why people with little technology and resources have been more successful
Companies usually try to understand failure, but what could they learn from analyzing their successes, too? “Success is going from one failure to another without loss of enthusiasm.” Winston Churchill Failure is said to be inevitable, and we all know it to be true. Any new venture is built on the hope of success. But
Investing in your top talent and playing an active role in developing their careers will motivate them to stay around. Company loyalty is a thing of the past. In today’s day and age, everyone is looking for the next best thing, and that is true in the workplace as well. But this doesn’t mean that retention
Use this checklist to make sure your marketing emails don’t end up in your customers and prospects’ spam folders. When celebrities make the headlines, it’s normally for far more salacious reasons than a patent award. But for Kevin Spacey and his longtime producing partner Dana Brunetti, that’s exactly what’s got people talking. The pair was
Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your business should be on can be daunting. Here is what to consider when determining which social
Industrial product buyers are changing how, why, and where they buy. Are you prepared to accommodate their preferences? Distribution has always been an industry built on relationships. The loyal customer favored companies where they developed strong working relationships with a sales representative. But recently distributors have felt a shift in the tide. Buyers have grown
