by Fronetics | Oct 21, 2014 | Blog, Data/Analytics, Marketing, Social Media
Individuals within the logistics and supply chain industries want to learn more about social media ROI. A recent survey conducted by Fronetics found that 81 percent of respondents reported that information on proving social media ROI would be helpful to their company.
Proving social media ROI can seem impossible, but it is not if you put the right framework in place. Here’s how to put that framework in place, and prove social media ROI:
Set goals
Support your goals with SMART objectives. This allows you to track and measure your progress towards meeting your goals.
- Specific: Describe your objectives specific to the results you want. Go deeper than “gain leads” to “achieve a visitor to lead conversion rate of one percent.”
- Measurable: Metrics are essential. You can’t assess your progress towards your goal without metrics.
- Achievable: Make your goal achievable. A visit to lead conversion rate of 10 percent may not be realistic. Your goal of a visitor to lead conversion rate may be more plausible. When setting your objectives, keep reality in check.
- Realistic: As with any job, you need to have the right tools. Make sure that you have the resources, tools, and talent to meet your objectives.
- Timed: Be specific with your objective and incorporate a time frame.
Track and measure
Once you have set your goals and objectives and have identified your key metrics, put a system in place that will track and measure your metrics. At the very least, your metrics should be tracked on a monthly basis.
React
Tracking metrics is not enough. You need to react. Look at your metrics in the context of your goals and objectives. Which efforts are moving you towards your objectives and goals? Which efforts are not supporting your goals and objectives? Can these efforts be tweaked? Should you scrap them and try something new?
Taking a data driven approach is critical to proving ROI.
Wash. Rinse. Repeat.
This process is not static. When you achieve your goals and objectives, set new ones. If you are really struggling to meet your goals and objectives, you may need to revisit them to determine if they need to re-worked.
Proving social media ROI is possible. But it needs to be supported by a framework. Take the time to put a solid framework in place for your business.
by Fronetics | Oct 21, 2014 | Blog, Data/Analytics, Marketing, Social Media
Individuals within the logistics and supply chain industries want to learn more about social media ROI. A recent survey conducted by Fronetics found that 81 percent of respondents reported that information on proving social media ROI would be helpful to their company.
Proving social media ROI can seem impossible, but it is not if you put the right framework in place. Here’s how to put that framework in place, and prove social media ROI:
Set goals
Support your goals with SMART objectives. This allows you to track and measure your progress towards meeting your goals.
- Specific: Describe your objectives specific to the results you want. Go deeper than “gain leads” to “achieve a visitor to lead conversion rate of one percent.”
- Measurable: Metrics are essential. You can’t assess your progress towards your goal without metrics.
- Achievable: Make your goal achievable. A visit to lead conversion rate of 10 percent may not be realistic. Your goal of a visitor to lead conversion rate may be more plausible. When setting your objectives, keep reality in check.
- Realistic: As with any job, you need to have the right tools. Make sure that you have the resources, tools, and talent to meet your objectives.
- Timed: Be specific with your objective and incorporate a time frame.
Track and measure
Once you have set your goals and objectives and have identified your key metrics, put a system in place that will track and measure your metrics. At the very least, your metrics should be tracked on a monthly basis.
React
Tracking metrics is not enough. You need to react. Look at your metrics in the context of your goals and objectives. Which efforts are moving you towards your objectives and goals? Which efforts are not supporting your goals and objectives? Can these efforts be tweaked? Should you scrap them and try something new?
Taking a data driven approach is critical to proving ROI.
Wash. Rinse. Repeat.
This process is not static. When you achieve your goals and objectives, set new ones. If you are really struggling to meet your goals and objectives, you may need to revisit them to determine if they need to re-worked.
Proving social media ROI is possible. But it needs to be supported by a framework. Take the time to put a solid framework in place for your business.
by Fronetics | Oct 16, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain
A survey conducted by Fronetics Strategic Advisors found that companies within the logistics and supply chain industries are realizing benefits from social media.
When asked if their company realized benefits from social media 68 percent of respondents reported “yes.”
What benefits are companies realizing?
Increased engagement with customers (86 percent), increased market intelligence (80 percent), and increased business intelligence (73 percent) are the primary benefits reported by respondents. Other benefits include:
- Increased customer retention;
- Increased demand for products and services;
- Increased leads;
- Shortened sales cycles.
To learn more about the use, motivations, benefits, and challenges of social media and the logistics and supply chain industries, download our report: Social media and the logistics and supply chain industries.
by Fronetics | Oct 16, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain
A survey conducted by Fronetics Strategic Advisors found that companies within the logistics and supply chain industries are realizing benefits from social media.
When asked if their company realized benefits from social media 68 percent of respondents reported “yes.”
What benefits are companies realizing?
Increased engagement with customers (86 percent), increased market intelligence (80 percent), and increased business intelligence (73 percent) are the primary benefits reported by respondents. Other benefits include:
- Increased customer retention;
- Increased demand for products and services;
- Increased leads;
- Shortened sales cycles.
To learn more about the use, motivations, benefits, and challenges of social media and the logistics and supply chain industries, download our report: Social media and the logistics and supply chain industries.
by Fronetics | Oct 14, 2014 | Blog, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain
Social media is a strategic tool. The benefits companies can realize by using social media are immense. Which benefits are motivating companies within the logistics and supply chain to use social media? Even more broadly, why are companies using social media?
A recent survey conducted by Fronetics Strategic Advisors found that the predominant reasons companies within the logistics and supply chain industries use social media are to: increase the visibility of their company; to improve their brand image; establish their company as a thought leader; and to attract new leads and customers.
To learn more about the use, motivations, benefits, and challenges of social media and the logistics and supply chain industries, download our report: Social media and the logistics and supply chain industries.
by Fronetics | Oct 14, 2014 | Blog, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain
Social media is a strategic tool. The benefits companies can realize by using social media are immense. Which benefits are motivating companies within the logistics and supply chain to use social media? Even more broadly, why are companies using social media?
A recent survey conducted by Fronetics Strategic Advisors found that the predominant reasons companies within the logistics and supply chain industries use social media are to: increase the visibility of their company; to improve their brand image; establish their company as a thought leader; and to attract new leads and customers.
To learn more about the use, motivations, benefits, and challenges of social media and the logistics and supply chain industries, download our report: Social media and the logistics and supply chain industries.
