by Fronetics | Jan 28, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore social media forgo these opportunities and miss out on potential business development opportunities.
According to The McKinsey Global Institute, 90 percent of companies who were using social media or social technologies for their business reported benefiting from their efforts in 2012. And how could they not? Utilizing a social media technology can increase a company’s reach into their industry and provides optimal channels for communicating with their customers.
The supply chain and logistics industries are two industries that have not adopted social media and social technologies as quickly as others. Business owners in these have a difficult time seeing past the “social” aspect of these technologies and understanding what the implied benefits of using social technologies can mean for their business. Many find themselves asking “why?” instead of “how?” when considering implementing a social media strategy, and ultimately allocate resources elsewhere within their businesses.
The Fronetics white paper, Social Media and the Logistics and Supply Chain Industries: Why Not Participating is a Risk You Can’t Afford to Take, provides meaningful insights into why supply chain and logistics companies need to be using social media and the value of these technologies. Learn how to move past the barriers to adoption, how to leverage social technologies, and learn what a social presence can mean for your business.
To learn more about why your business needs social media, download Social Media and the Logistics and Supply Chain Industries: Why Not Participating is a Risk You Can’t Afford to Take today.
by Fronetics | Jan 28, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore social media forgo these opportunities and miss out on potential business development opportunities.
According to The McKinsey Global Institute, 90 percent of companies who were using social media or social technologies for their business reported benefiting from their efforts in 2012. And how could they not? Utilizing a social media technology can increase a company’s reach into their industry and provides optimal channels for communicating with their customers.
The supply chain and logistics industries are two industries that have not adopted social media and social technologies as quickly as others. Business owners in these have a difficult time seeing past the “social” aspect of these technologies and understanding what the implied benefits of using social technologies can mean for their business. Many find themselves asking “why?” instead of “how?” when considering implementing a social media strategy, and ultimately allocate resources elsewhere within their businesses.
The Fronetics white paper, Social Media and the Logistics and Supply Chain Industries: Why Not Participating is a Risk You Can’t Afford to Take, provides meaningful insights into why supply chain and logistics companies need to be using social media and the value of these technologies. Learn how to move past the barriers to adoption, how to leverage social technologies, and learn what a social presence can mean for your business.
To learn more about why your business needs social media, download Social Media and the Logistics and Supply Chain Industries: Why Not Participating is a Risk You Can’t Afford to Take today.
by Elizabeth Hines | Jan 28, 2014 | Blog, Strategy, Supply Chain
This article was previously published on EBN.
Looking for a way to make your supply chain more efficient? You might want to consider reusable packaging.
Reusable packaging includes pallets, racks, bulk containers, bins, dollies, handheld containers, and dunnage typically made from durable materials such as plastic, wood, and metal. Traditional packaging solutions are designed for one-time use, but reusable packaging can withstand the rigors of the supply chain for five years or more.
Using reusable packaging can make your supply chain more efficient from both an operational and environmental standpoint.
Operationally, reusable packaging can help you reduce overall packaging costs, product damage, labor cost, required warehouse/transport space, costs per trip, energy usage, and the number of trips you make. It can improve workplace efficiency and workplace safety. Studies have found that, on average, reusable packaging generates 29 percent fewer greenhouse gas emissions and 95 percent less solid waste than single-use packaging, and it consumes 39 percent less energy.
Let’s look at a couple of examples that offer lessons for the electronics supply chain.
ANG Newspapers (ANG) in California has the largest daily circulation among newspapers in the East Bay and the third largest in the San Francisco Bay Area. Facing the high costs of wooden pallet breakage and waste removal (wood waste) and seeking to improve its distribution system, ANG made the switch to reusable pallets. The switch has reduced annual labor costs by $46,000 and prevented 37 tons of wood waste per year. Additionally, less space is needed to store pallets, and the company has improved operations and worker safety. It realized a return on investment (ROI) of 125 percent.
Another example: Ghirardelli Chocolate Co. was spending $520,000 a year for 580,000 cardboard boxes for internal distribution. The boxes tended to collapse when they were stacked. This damaged the product and generated $2,700 of disposal costs for soiled cardboard. To reduce packaging costs and cardboard waste and to improve its environmental performance, Ghirardelli invested in reusable totes. The investment will provide the company with a net savings of $1.95 million, eliminate 350 tons of cardboard waste per year, and decrease repetitive stress injuries. What’s more, the company has realized an ROI of 325 percent.
Though reusable packaging is generally better suited for closed-loop systems, it is possible to increase your supply chain efficiency by using reusable packaging and working with third-party poolers.
Want to learn more about reusable packaging? Jerry Welcome, president of the Reusable Packaging Association, wrote an article for Packaging Revolution on how to determine if reusable packaging can boost your profits. Also, the Reusable Packaging Association provides calculators to help companies estimate the environmental and economic differences between one-way and reusable packaging systems.
The US market for returnable transport packaging (RTP) is estimated to exceed $1.1 billion. The Priority Metrics Group projects that the RTP market will grow at a compound annual rate of 6.1 percent over the next few years. By 2017, it expects the global market to reach $6.75 billion.
Reusable packaging may not be right for everyone, but the industry is growing, and the benefits can be large.
by Elizabeth Hines | Jan 28, 2014 | Blog, Strategy, Supply Chain
This article was previously published on EBN.
Looking for a way to make your supply chain more efficient? You might want to consider reusable packaging.
Reusable packaging includes pallets, racks, bulk containers, bins, dollies, handheld containers, and dunnage typically made from durable materials such as plastic, wood, and metal. Traditional packaging solutions are designed for one-time use, but reusable packaging can withstand the rigors of the supply chain for five years or more.
Using reusable packaging can make your supply chain more efficient from both an operational and environmental standpoint.
Operationally, reusable packaging can help you reduce overall packaging costs, product damage, labor cost, required warehouse/transport space, costs per trip, energy usage, and the number of trips you make. It can improve workplace efficiency and workplace safety. Studies have found that, on average, reusable packaging generates 29 percent fewer greenhouse gas emissions and 95 percent less solid waste than single-use packaging, and it consumes 39 percent less energy.
Let’s look at a couple of examples that offer lessons for the electronics supply chain.
ANG Newspapers (ANG) in California has the largest daily circulation among newspapers in the East Bay and the third largest in the San Francisco Bay Area. Facing the high costs of wooden pallet breakage and waste removal (wood waste) and seeking to improve its distribution system, ANG made the switch to reusable pallets. The switch has reduced annual labor costs by $46,000 and prevented 37 tons of wood waste per year. Additionally, less space is needed to store pallets, and the company has improved operations and worker safety. It realized a return on investment (ROI) of 125 percent.
Another example: Ghirardelli Chocolate Co. was spending $520,000 a year for 580,000 cardboard boxes for internal distribution. The boxes tended to collapse when they were stacked. This damaged the product and generated $2,700 of disposal costs for soiled cardboard. To reduce packaging costs and cardboard waste and to improve its environmental performance, Ghirardelli invested in reusable totes. The investment will provide the company with a net savings of $1.95 million, eliminate 350 tons of cardboard waste per year, and decrease repetitive stress injuries. What’s more, the company has realized an ROI of 325 percent.
Though reusable packaging is generally better suited for closed-loop systems, it is possible to increase your supply chain efficiency by using reusable packaging and working with third-party poolers.
Want to learn more about reusable packaging? Jerry Welcome, president of the Reusable Packaging Association, wrote an article for Packaging Revolution on how to determine if reusable packaging can boost your profits. Also, the Reusable Packaging Association provides calculators to help companies estimate the environmental and economic differences between one-way and reusable packaging systems.
The US market for returnable transport packaging (RTP) is estimated to exceed $1.1 billion. The Priority Metrics Group projects that the RTP market will grow at a compound annual rate of 6.1 percent over the next few years. By 2017, it expects the global market to reach $6.75 billion.
Reusable packaging may not be right for everyone, but the industry is growing, and the benefits can be large.
by Elizabeth Hines | Jan 22, 2014 | Blog, Strategy, Supply Chain
This post was originally published on EBN.
Packaging optimization is critical to supply chain optimization. To catch big advantages, change your mindset and make packaging a forethought rather than an afterthought.
In a Packaging World article, Elisha Tropper, president and CEO of Cambridge Seals Security (CSS), describes how packaging is typically thought of by manufacturers:
An afterthought… for most [manufacturers of industrial products] packaging is not a consideration. They are manufacturers; they are not packagers. They make an industrial product, and industrial products are dropped into boxes. But whether a box is an inch bigger or an inch smaller, what does it matter?
The truth is, it matters a lot. If you want to optimize your supply chain you need to optimize your packaging. This means changing your mindset when it comes to packaging — packaging needs to become an early consideration.
There are several components of packaging. For example, the product itself, the box or container in which the product is placed to sell, and the box or container the items are placed in for shipping. Each of these components are opportunities for optimization.
Package (re)design
A May 2013 industry study by Freedonia forecasts that pallet use in the US will grow 2.4 percent annually to 2.6 billion in 2017. The study also reported that demand for new pallets is expected in increased by 3.5 percent annually to 1.3 billion units.
The International Organization for Standardization sets the standards for pallet size; there are currently six pallet standards. The most common size used in the United States is Grocery Manufacturers pallet, which measures 48 inches by 48 inches. The dimensions of a pallet are not always considered with respect to packaging; this is a costly mistake.
Let’s look at an example previously highlighted in Supply Chain Digest. Adalis (now H.B. Fuller Adhesive Coated Solutions) worked with a telecommunications company to redesign their packaging to optimize pallet use. By reducing the size of each unit package by 1.5 inches in one dimension, the company was able to increase the number of units that could fit on the pallet by 150 percent (from 120 to 300 units). The result was a signification reduction packaging (materials) costs and transportation costs.
Product (re)design
Product design or redesign is another way to optimize packaging to optimize your supply chain.
Let’s go back to Elisha Tropper. Tropper was the former owner of a packaging convert and his packaging consultancy, T3 Associates, acquired CSS in 2010. When Tropper took over at CSS he challenged the company to take packaging optimization into consideration at the point of product design. The company took the challenge and redesigned the product. A significant reduction in package size and materials usage resulted. According to Trooper: “A standard pallet of our boxes can hold about 120,000 seals, while that same pallet will hold only about 80,000 of our competitor’s seals.”
Ikea provides another example, which Colin White outlines in his book Strategic Management. When Ikea first began manufacturing its Bang mug, 864 mugs could fit on a pallet. Ikea redesigned the rim of the mug so as to maximize pallet efficiency — Ikea was able to increase the number of mugs per pallet to 1,280. The company decided it could go further. Another redesign increased the number of mugs per pallet to 2,024. As a result of the product redesign, the company reduced shipping costs by 60 percent.
Outside the box
Ikea has taken packaging optimization for supply chain optimization even further and has created a system called OptiLedge, which eliminates pallet use. Retailers using OptiLedge have realized a savings of been $200 to $300 per container.
Major factors for cost savings include a reduction in man hours to off-load (a savings of between 15 to 23 hours or more of labor per container), space savings (one truckload of OptiLedges would be the equivalent of 23 truckloads of traditional pallets), and weight (OptiLedge weighs under two pounds as compared with the 50 to 75 pounds that a traditional pallet weighs). In addition, OptiLedge eliminates underhang and increases fill rates.
Too often, everyone thinks of packing as the thing that gets thrown away. Smart manufacturers, though, will ensure that good money isn’t tossed out with the box or pallet.
by Elizabeth Hines | Jan 22, 2014 | Blog, Strategy, Supply Chain
This post was originally published on EBN.
Packaging optimization is critical to supply chain optimization. To catch big advantages, change your mindset and make packaging a forethought rather than an afterthought.
In a Packaging World article, Elisha Tropper, president and CEO of Cambridge Seals Security (CSS), describes how packaging is typically thought of by manufacturers:
An afterthought… for most [manufacturers of industrial products] packaging is not a consideration. They are manufacturers; they are not packagers. They make an industrial product, and industrial products are dropped into boxes. But whether a box is an inch bigger or an inch smaller, what does it matter?
The truth is, it matters a lot. If you want to optimize your supply chain you need to optimize your packaging. This means changing your mindset when it comes to packaging — packaging needs to become an early consideration.
There are several components of packaging. For example, the product itself, the box or container in which the product is placed to sell, and the box or container the items are placed in for shipping. Each of these components are opportunities for optimization.
Package (re)design
A May 2013 industry study by Freedonia forecasts that pallet use in the US will grow 2.4 percent annually to 2.6 billion in 2017. The study also reported that demand for new pallets is expected in increased by 3.5 percent annually to 1.3 billion units.
The International Organization for Standardization sets the standards for pallet size; there are currently six pallet standards. The most common size used in the United States is Grocery Manufacturers pallet, which measures 48 inches by 48 inches. The dimensions of a pallet are not always considered with respect to packaging; this is a costly mistake.
Let’s look at an example previously highlighted in Supply Chain Digest. Adalis (now H.B. Fuller Adhesive Coated Solutions) worked with a telecommunications company to redesign their packaging to optimize pallet use. By reducing the size of each unit package by 1.5 inches in one dimension, the company was able to increase the number of units that could fit on the pallet by 150 percent (from 120 to 300 units). The result was a signification reduction packaging (materials) costs and transportation costs.
Product (re)design
Product design or redesign is another way to optimize packaging to optimize your supply chain.
Let’s go back to Elisha Tropper. Tropper was the former owner of a packaging convert and his packaging consultancy, T3 Associates, acquired CSS in 2010. When Tropper took over at CSS he challenged the company to take packaging optimization into consideration at the point of product design. The company took the challenge and redesigned the product. A significant reduction in package size and materials usage resulted. According to Trooper: “A standard pallet of our boxes can hold about 120,000 seals, while that same pallet will hold only about 80,000 of our competitor’s seals.”
Ikea provides another example, which Colin White outlines in his book Strategic Management. When Ikea first began manufacturing its Bang mug, 864 mugs could fit on a pallet. Ikea redesigned the rim of the mug so as to maximize pallet efficiency — Ikea was able to increase the number of mugs per pallet to 1,280. The company decided it could go further. Another redesign increased the number of mugs per pallet to 2,024. As a result of the product redesign, the company reduced shipping costs by 60 percent.
Outside the box
Ikea has taken packaging optimization for supply chain optimization even further and has created a system called OptiLedge, which eliminates pallet use. Retailers using OptiLedge have realized a savings of been $200 to $300 per container.
Major factors for cost savings include a reduction in man hours to off-load (a savings of between 15 to 23 hours or more of labor per container), space savings (one truckload of OptiLedges would be the equivalent of 23 truckloads of traditional pallets), and weight (OptiLedge weighs under two pounds as compared with the 50 to 75 pounds that a traditional pallet weighs). In addition, OptiLedge eliminates underhang and increases fill rates.
Too often, everyone thinks of packing as the thing that gets thrown away. Smart manufacturers, though, will ensure that good money isn’t tossed out with the box or pallet.