Repurposing content is an efficient way to reach a broader audience and build brand awareness.

You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by repurposing that content into engaging new formats.

Some social users like video, while others prefer pictures or podcasts. Taking content and changing its original format is just smart business. Repurposing high-quality content saves marketers time and money and helps to reach a broader audience.

Be picky

Not all of your blog posts and content get the same attention, and that’s ok. Some pieces will resonate more, increasing engagement and driving website traffic.

Run analytics on your content and see what pieces have performed the best. Use tools like Google Analytics to determine your most popular blog posts, your most engaged tweets, or your most viewed videos. This data will help you decide which content should be repurposed. The idea is to take one piece of content and gain visibility and expand your audience by turning it into multiple pieces of content.

The Rule of 7

Repurposing content isn’t just about cutting and pasting content. Have you heard of the Rule of 7? The Rule of 7 is a marketing principle that states your prospects need to encounter your content seven times before they take notice. That’s right, seven times.

The Rule of 7 is a marketing principle that states your prospects need to encounter your content seven times before they take notice. That’s right, seven times. Click To Tweet

Repurposing content is a great way to take high-quality content and continue to get it in front of audiences without seeming redundant. HubSpot reports that brands who blog around 16 times or more per month get 3.5 times more traffic and 4.5 times more leads than businesses that blog fewer than four times a month. Frequency clearly gets results, but it can also be incredibly time-consuming to create new content 16 times every month. Repurposed content can help your marketing team increase frequency while focusing on quality.

Infographic: 6 ways to repurpose content

6 Ways to Repurpose Content

Takeaway

How much value does your company put on content? It may be even more important than you think. Use these tips to repurpose high-quality content or yet better, start creating content with these tips in mind. Thinking about a topic and how you can turn that topic into multiple pieces of content will help your hard work go further and perform better.

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