Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019.


Highlights:

  • Blogging needs to be a central part of your content marketing strategy.
  • Focus on quality over quantity.
  • Make all posts mobile-friendly.

It’s the start of a new year and the perfect time to start setting goals and strategizing how to achieve them. Hopefully, blogging is a big part of your strategy for 2019 — after all, supply chain companies should make blogging a central part of their content marketing strategy for all kinds of reasons.

At last count, users share 27 million pieces of new content on social media every single day. Twenty-seven million! Click To Tweet

Making your supply chain blog stand out from the pack isn’t always easy. That’s why we created the infographic below. Read on for our top 5 supply chain blogging tips for 2019.

5 tips for your supply chain blog

Top Blogging tips for the supply chain

1.      Set clear goals

We know, this one sounds obvious. But you’d be surprised how often marketers overlook this seemingly simple step or settle for general, vague goals. It’s true that blogging can have all kinds of positive impacts for the supply chain, but that doesn’t mean that you should just be blogging without a clear, documented set of goals specific to your business.

Whether it’s growing your email subscriber base, boosting organic traffic, or generating more qualified leads, having specific goals in mind when you set your blogging strategy is key. For one thing, it lets you target your efforts and generate content that is focused on achieving a specific result or set of results. Furthermore, having objectives allows you to be far more effective in evaluating your results, including measuring blogging ROI, and tweak your strategy accordingly.

What are your top three goals for your supply chain blog in 2019? Let us know in the comments!

2.      Make quality top of mind

Ponder this for a minute: At last count, users share 27 million pieces of new content on social media every single day. Twenty-seven million. In a world of skyrocketing quantity, quality is ever-more important. There’s a huge amount of pressure on supply chain marketers to produce a constant stream of content, but the sad truth is, if you’re not producing high-quality, substantive content, you’re wasting time and energy.

For supply chain companies in particular, it’s crucial that every piece of your content be well-researched, clearly written, focused, and trustworthy. We know that producing consistently high-quality content isn’t easy, but, trust us: if you invest the time and energy to make your content stand out, you will see the results. To get you started or keep you focused, check out our guide to creating good content for logistics and supply chain marketers.

3.      Be on the alert for changes

Particularly when it comes to search engine optimization (SEO), changes happen fast these days. In August of 2017, Google updated its algorithm, continuing a set of changes we’ve been watching for a while now. Voice searches are becoming increasingly prevalent, and researchers estimate that by 2020, 50% of all searches will be voice queries.

As these changes continue to happen, it’s crucial that your strategy is lithe and flexible, ready to adapt to a quickly shifting climate. This means keeping abreast of conversations going on in the industry, following blogs you trust and respect, as well as tracking your own results, and being alert to changing trends.

4.      Keep it mobile-friendly

You don’t need researchers to tell you: people are increasingly receiving and reading content on their phones. Whether it’s social media, emails, or blogs, mobile usage continues to skyrocket as devices become more and more ubiquitous and user-friendly.

What does this mean for supply chain blogs? Of course, your website needs to have a visually attractive and accessible mobile version, but it’s also helpful to think about your blog posts in terms of how they appear on a phone. Keep your posts skimmable, with plenty of subheadings to orient the reader, and absolutely include video whenever possible.

5.      Make sure your systems are up to date

We keep coming back to the reality of the rate of change these days. It can be exhausting and overwhelming for marketers to keep pace. Take the opportunity of the new year to make sure all your blogging-related tools are updated and running the current software.

As you’re keeping your tools fresh, it’s also a good time to make sure your procedures are running smoothly and are at a pace with the current marketing climate. This means evaluating responsibilities and results within your team, ensuring that your editorial calendar is serving you well, and taking a look at your data collection and reporting methods.

Bonus: What not to do in 2019

These might seem obvious, but again, you’d be surprised how may marketers fall victim to these blogging “don’ts.” We figured it bore repeating.

  • Don’t: attempt to post content that doesn’t reflect your business’ “comfort zone.” Stick to what you know, and do it well.
  • Don’t: copy and paste text or images from other blogs. Using other content for ideas is great. Copying it verbatim is verboten.
  • Don’t: post at irregular intervals. Creating a content schedule and sticking it is key to establishing a loyal following and boosting your credibility.

What goals do you have for your supply chain blog this year?

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