by Fronetics | Mar 16, 2015 | Blog, Marketing, Social Media, Strategy
How your business can use social media to generate leads.
Leads are essential to the growth of your business, and your marketing strategy is built around finding and connecting with leads. So when 92% of all marketers indicate that their social media efforts have generated more exposure for their businesses, you should take note and make social media part of your prospecting strategy.
Building a network of online connections is an effective way to find new leads. And with social media, you can find new leads by doing something called social prospecting. Social prospecting is the art of searching the social web, identifying potential prospects for your business, and engaging them in a manner that draws them to your company’s website and through your funnel. At the core, social prospecting is about listening. It’s about listening to social media conversations in order to generate leads for your business. It goes beyond monitoring keywords to engaging people that may or may not know what your business can do for them.
As you build your social prospecting strategy and develop new approaches to connect with leads, keep these 25 handy tips close by to guide your efforts.
Twitter
- Post content that draws prospects back to your website.
- Aim to share useful content on Twitter two to three times per week.
- Make customers feel appreciated by prioritizing their questions.
- Keep prospects engaged by retweeting some of their organic content.
- Favorite tweets with content that leads share.
- Respond to and offer help to industry peers’ questions.
- Delight customers by replying or favoriting tweets when they mention your company.
- Engage with potential prospects by offering help using relevant content.
LinkedIn
- Post at least twice a week to your company’s LinkedIn page.
- Join five LinkedIn Groups that could connect you with potential prospects.
- Join conversations in the group where you can add value with your content.
- “Like” content that others are sharing in the group.
- Share your own content to the group.
- Use LinkedIn Answers to respond to questions posted by others in your industry.
- Make a habit of routinely reviewing the content posted within your groups.
- Comment and add value to posts from others in the group.
- Ask for an offline meeting with your most engaged prospects.
Facebook
- Link to your blog from Facebook.
- Add calls to action to posts.
- Promote a special product or service offer solely for Facebook fans.
- Create and post visual content, like infographics and videos.
- Share a quote or industry statistic with your fans.
- To draw more comments from fans, pose a question.
- Create a Facebook event to promote trade show appearances or webinars.
- Update your company’s profile and cover photos routinely.
Ready to build a more full-bodied social prospecting strategy? We’ve laid out the quickest ways for you to find more leads and prospects on Twitter, Facebook, LinkedIn, Pinterest, and Google+ in our social prospecting workbook. In a dedicated worksheet to each of those social media platforms, you’ll find every worksheet includes: a short preparatory work to make the actual prospecting easy; visual instructions on how and where to find prospects; pro tips that will help you get the best results; prescriptions (Marketing Rx) for success; and take-home exercises for follow-up prospecting. To get started growing your prospecting opportunities and building alternative lead generation and nurturing strategies, download our free workbook.
Curious about what we’re up to on social media? Find out.
by Fronetics | Mar 16, 2015 | Blog, Marketing, Social Media, Strategy
How your business can use social media to generate leads.
Leads are essential to the growth of your business, and your marketing strategy is built around finding and connecting with leads. So when 92% of all marketers indicate that their social media efforts have generated more exposure for their businesses, you should take note and make social media part of your prospecting strategy.
Building a network of online connections is an effective way to find new leads. And with social media, you can find new leads by doing something called social prospecting. Social prospecting is the art of searching the social web, identifying potential prospects for your business, and engaging them in a manner that draws them to your company’s website and through your funnel. At the core, social prospecting is about listening. It’s about listening to social media conversations in order to generate leads for your business. It goes beyond monitoring keywords to engaging people that may or may not know what your business can do for them.
As you build your social prospecting strategy and develop new approaches to connect with leads, keep these 25 handy tips close by to guide your efforts.
Twitter
- Post content that draws prospects back to your website.
- Aim to share useful content on Twitter two to three times per week.
- Make customers feel appreciated by prioritizing their questions.
- Keep prospects engaged by retweeting some of their organic content.
- Favorite tweets with content that leads share.
- Respond to and offer help to industry peers’ questions.
- Delight customers by replying or favoriting tweets when they mention your company.
- Engage with potential prospects by offering help using relevant content.
LinkedIn
- Post at least twice a week to your company’s LinkedIn page.
- Join five LinkedIn Groups that could connect you with potential prospects.
- Join conversations in the group where you can add value with your content.
- “Like” content that others are sharing in the group.
- Share your own content to the group.
- Use LinkedIn Answers to respond to questions posted by others in your industry.
- Make a habit of routinely reviewing the content posted within your groups.
- Comment and add value to posts from others in the group.
- Ask for an offline meeting with your most engaged prospects.
Facebook
- Link to your blog from Facebook.
- Add calls to action to posts.
- Promote a special product or service offer solely for Facebook fans.
- Create and post visual content, like infographics and videos.
- Share a quote or industry statistic with your fans.
- To draw more comments from fans, pose a question.
- Create a Facebook event to promote trade show appearances or webinars.
- Update your company’s profile and cover photos routinely.
Ready to build a more full-bodied social prospecting strategy? We’ve laid out the quickest ways for you to find more leads and prospects on Twitter, Facebook, LinkedIn, Pinterest, and Google+ in our social prospecting workbook. In a dedicated worksheet to each of those social media platforms, you’ll find every worksheet includes: a short preparatory work to make the actual prospecting easy; visual instructions on how and where to find prospects; pro tips that will help you get the best results; prescriptions (Marketing Rx) for success; and take-home exercises for follow-up prospecting. To get started growing your prospecting opportunities and building alternative lead generation and nurturing strategies, download our free workbook.
Curious about what we’re up to on social media? Find out.
by Fronetics | Dec 18, 2014 | Blog, Marketing, Social Media, Strategy
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.
Oktopost found that more than 80% of B2B leads were generated through LinkedIn. Lead generation through other social networks paled in comparison:
- Twitter: 12.73%
- Facebook: 6.73%
- Google+: 0.21%
We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.
by Fronetics | Dec 18, 2014 | Blog, Marketing, Social Media, Strategy
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.
Oktopost found that more than 80% of B2B leads were generated through LinkedIn. Lead generation through other social networks paled in comparison:
- Twitter: 12.73%
- Facebook: 6.73%
- Google+: 0.21%
We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.
by Fronetics | Aug 26, 2014 | Blog, Content Marketing, Marketing, Strategy
A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics. Why are customer testimonials and case studies so effective? Because they are content that is valued and trusted by B2B buyers.
How can you write a B2B case study that generates leads?
Here are five elements of an effective case study.
- A case study is a story. Case studies that read like a story succeed. Case studies that are written, for example, as a sales pitch fall flat and fail to attract and engage prospective buyers.
- Case studies are not a sales pitch. Inform and educate through the sales pitch, but do not “sell.” An effective case study will generate new customers and sales.
- Prospective buyers turn to case studies for concrete examples. Make it easy for the reader to obtain the information desired. Bullet points, quotes, and lists are all examples of how you can deliver the highlights.
- Keep it short and sweet. A case study should provide the prospective buyer with enough information, but should not go into the minutia.
- Include these three components: the challenge, the solution, and the results.
