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Digital and content marketing for the logistics and supply chain industries
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Build Traffic or Optimize for Conversions? A Chicken or Egg Debate

Build Traffic or Optimize for Conversions? A Chicken or Egg Debate

October 17, 2018 0 comments

Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions. It’s a chicken-and-egg-style debate. If you don’t increase traffic, who will be on your site

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