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Digital and content marketing for the logistics and supply chain industries
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Demand generation infographic

February 12, 2014 0 comments

demand generation infographic    

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What the heck is demand generation?

February 12, 2014 0 comments

Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand.  Another common response: a marketing strategy.  An honest

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