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Digital and content marketing for the logistics and supply chain industries
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11 content curation tools for your business

May 19, 2014 0 comments

The internet is a fire hose stream of content.  Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential; it can also be incredibly time consuming.  Content curation tools can save time and increase productivity. Here are 11 content curation tools

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Infographic: How to grow your business with content

April 23, 2014 0 comments

Content infographic: how to grow your business with content    

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When it comes to content you don’t need to go it alone: what to consider when outsourcing content

April 21, 2014 0 comments

When it comes to content your company doesn’t need to go it alone.  Not only is it possible to outsource content, for many companies it may be the best solution.  Here is how to determine if outsourcing content is right for your company, and what your company needs to consider when looking for an outsource

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10 free tools to help you measure your social media ROI

April 16, 2014 0 comments

For every blog post, tweet, and Facebook update, you should ask yourself: Who is listening? Without a comprehensive social media strategy, your message may be getting lost in the chatter. There are a number of tools that will help you monitor your online influence and, effectively, make the necessary adjustments to ensure your efforts are

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11 steps to a content strategy

April 15, 2014 0 comments

  When it comes to content, a strategy is essential for success   A 2014 study found that 93 percent of B2B marketers use content marketing and that there is a significant difference in the effectiveness of content marketing if a strategy is in place – 60 percent of companies who have a documented content strategy in

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Why content is king and your business should take an oath of alliance to the kingdom

April 1, 2014 0 comments

In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

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How social media can make David a formidable challenge to Goliath

March 24, 2014 0 comments

3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros

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Packaging Optimization = Supply Chain Optimization

January 22, 2014 0 comments

This post was originally published on EBN. Packaging optimization is critical to supply chain optimization. To catch big advantages, change your mindset and make packaging a forethought rather than an afterthought. In a Packaging World article, Elisha Tropper, president and CEO of Cambridge Seals Security (CSS), describes how packaging is typically thought of by manufacturers: An afterthought…

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Hiring: Why you should try before you buy

January 13, 2014 0 comments

 Hiring: Why you should try before you buy I just finished reading a great post on hiring by Matt Mullenweg, founder of Automattic and the creator of open source WordPress software.  The post focuses on the company’s “unorthodox hiring system” and how it has enabled Automattic to hire great talent and realize high employee retention

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6 things to consider when taking your reverse logistics process international

October 29, 2013 0 comments

  There are a host of issues and risks you need to consider and mitigate when implementing an international reverse logistics process.  Here are six things to consider when taking your reverse logistics process international: 1.    Laws, rules, and regulations One of the first issues that you need to understand are the laws within the involved

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