marketing and sales alignment Archives

Digital and content marketing for the logistics and supply chain industries

Using Digital Marketing to Keep Your Pipeline Full in the Material Handling Industry: Video Short

When it comes to growing your material handling business, digital marketing can set your company apart, capture quality leads, and keep your sales pipeline full. Highlights: Material handling is extremely competitive and faces challenges like rising interest rates, trade policies that are increasingly inhospitable, and a scarcity of skilled labor, among others. Blog posts,

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Three Ways Content Marketing Should Change How You Sell

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Content marketing is reshaping the sales process. Here’s what this strategic resource can do for you. We’ve said it before, and we’ll probably say it again: content marketing is not about making a sales pitch. Nor is it a substitute or replacement for an expert sales staff. However, with the right strategy, and with a

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