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Digital and content marketing for the logistics and supply chain industries
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Using Analytics to Align Sales and Marketing Teams

Using Analytics to Align Sales and Marketing Teams

May 21, 2019 0 comments

Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository

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