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Digital and content marketing for the logistics and supply chain industries
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12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]

12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]

June 26, 2017 0 comments

Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing primarily in order to: Increase brand awareness (96%) Generate leads (83%) Establish the

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