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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
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What 3PLs can teach us about outsourcing content creation

October 30, 2014 0 comments

The use of third-party logistics providers are on the rise. As many as nine out of ten 3PLs surveyed by Inbound Logistics reported their client base grew by 5 percent this year, continuing the unabated expansion of recent years. And there’s good reason for it. In an interesting article on SupplyChain 24/7, Adam Robinson, the

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Why companies in the logistics and supply chain industries use social media

October 14, 2014 0 comments

Social media is a strategic tool.  The benefits companies can realize by using social media are immense.  Which benefits are motivating companies within the logistics and supply chain to use social media?  Even more broadly, why are companies using social media? A recent survey conducted by Fronetics Strategic Advisors found that the predominant reasons companies

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Social media as a “strategic weapon” for the supply chain industry

September 9, 2014 1 comments

Many companies within the supply chain industry do not participate in social media because “they can’t get past the word ‘social’ and the perception it creates.”  Companies with this mindset are at a disadvantage. The supply chain industry is, by nature, an industry that is built on relationships, partnerships, cooperation, networks, and on communication.  Being

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Keychain Logistics makes bold promises to the freight transportation industry. Can they deliver?

August 6, 2014 0 comments

Keychain Logistics has made two bold promises.  The company has promised truckers that they will never drive empty again and has promised shippers that Keychain will improve their bottom line. Can the company deliver on these promises? Who is Keychain Logistics? Keychain is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and

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Post and pray is not a good talent acquisition strategy

July 30, 2014 0 comments

Source: www.social-hire.com Great talent is out there.  The question is – where?  With more than 73 percent of online adults and 89 percent of job seekers using social networking sites the answer is clear – online. Many companies employ a strategy of “post and pray.”  That is, they post the job on their website and then they sit back

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How Twitter changes the game of trucking

June 9, 2014 1 comments

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create value and grow your business.  This is the

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