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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
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Customers Are Online. If You Aren’t, You Are at a Disadvantage

November 24, 2015 0 comments

Having a strong online presence is an essential component to your business strategy. Buyers online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when the buyer conducts an online search? If your company doesn’t rank on the first page of the search engine results it

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The role of social media in supply chain risk management

October 14, 2015 0 comments

A study conducted by Accenture found that supply chain risk management is seen by companies as a priority.  Seventy-six percent of companies who participated in the survey described supply chain risk management as important or very important, and 25 percent of respondents reported that they are planning to make increased investments of at least 20

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The best social media networks for the supply chain

May 5, 2015 0 comments

Content marketing has become a priority for many companies in recent years. But connecting branded digital content with the right audience can be tricky. A new report from Fronetics Strategic Advisors examines the relationship between social media and content distribution. The report reveals which social media networks are the most popular for content distribution and

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Social media challenges? Here’s how your supply chain company can come out on top

October 28, 2014 0 comments

A recent survey conducted by Fronetics found that the three biggest challenges faced by companies within the logistics and supply chain industries with respect to their social media use are: time (48 percent), money (43 percent), and a lack of strategy (33 percent). How can companies overcome these challenges?  Here are some suggestions. Overcoming time

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Social media and the logistics and supply chain industries

October 9, 2014 0 comments

Report on social media use, motivations, preferences, benefits, and challenges. Within the past five years companies within the logistics and supply chain industries have begun to see social media as a strategic tool and have begun to actively use and leverage social media. A survey conducted by Fronetics Strategic Advisors looks, broadly, at the use

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Social media as a “strategic weapon” for the supply chain industry

September 9, 2014 1 comments

Many companies within the supply chain industry do not participate in social media because “they can’t get past the word ‘social’ and the perception it creates.”  Companies with this mindset are at a disadvantage. The supply chain industry is, by nature, an industry that is built on relationships, partnerships, cooperation, networks, and on communication.  Being

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Your questions, answered.

August 14, 2014 0 comments

We want to hear from you!  We want to know what questions you have about: Demand generation Establishing and growing an online presence Social media Content These categories are intentionally broad because we want to you to think about any (and all) questions and pain points you might have related to these topics. Remember the

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Why unnovation is a threat to your business

August 12, 2014 0 comments

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as the following: If unnovation ever made it into the Oxford English Dictionary, I believe the description

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How to attract great supply chain talent

July 15, 2014 0 comments

If the supply chain industry is going to attract new and qualified talent, it needs a face lift.  The industry needs to be proactive.  It needs to communicate what it is, what is currently happening within the industry, and what is in store for the future. Who is responsible for making change possible?  You. Job

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Sourcemap: End-to-end supply chain visibility

June 16, 2014 0 comments

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create value and grow your business.  This is the third

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Using social media to move freight

June 3, 2014 0 comments

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create value and grow your business.  Over the next

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Survey: social media and the logistics and supply chain industries

May 24, 2014 0 comments

Some companies within the logistics and supply chain industries have chosen to participate in social media while others have not.  Why have some companies chosen not to participate while others have decided to participate?  What social networks do companies within the logistics and supply chain perceive to provide the most value to their business?  What

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