![Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play](https://www.fronetics.com/wp-content/uploads/2018/02/twitter-bots-370x185.jpg)
Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play
Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon is emerging: Twitter bots. According to a recent New York Times article, these computer programs