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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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Microsoft/LinkedIn Product Synergies Should Floor B2B Marketers

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The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June 13 that it would purchase LinkedIn for $26.2 billion, a deal set to close by the end of 2016. Though LinkedIn will operate “as a fully independent entity within Microsoft,” the union will strengthen their shared

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