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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

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Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon is emerging: Twitter bots.   According to a recent New York Times article, these computer programs

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