LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain.
- 94% of B2B marketers are using LinkedIn to distribute content.
- With its publishing platform, LinkedIn lets users create long-form content.
- Follow industry thought leaders to fill your LinkedIn newsfeed with the most up-to-date insights and analysis.
LinkedIn is an overwhelmingly popular platform for B2B marketers when it comes to content distribution. In fact, recent reports indicate that 80% of B2B leads come from LinkedIn, as opposed to 13% from Twitter and 7% from Facebook. The platform isn’t just a powerhouse when it comes to content distribution and lead generation. LinkedIn, for the supply chain, is also an ideal place to keep up with industry news, trends, and thought leadership.Recent reports indicate that 80% of B2B leads come from LinkedIn, as opposed to 13% from Twitter and 7% from Facebook. Click To Tweet
One of the features that sets LinkedIn apart is its Publishing platform. Through the network, users can create long-form posts and articles and share them with followers. This means your LinkedIn newsfeed can become a go-to resource for keeping pace with the latest in-depth industry analysis. Having the right connections in the industry is key to curating the most valuable content for your newsfeed. Here are our 8 favorite professionals to follow on LinkedIn for the supply chain and logistics industry.
Top 8 professionals to follow on LinkedIn for the supply chain
Don Tapscott, Co-Founder and Executive Chairman of the Blockchain Research Institute
A preeminent authority on the impact of technology on business and society, Don Tapscott has written 16 books and has a record of over three decades of thought leadership. In 2017, Tapscott and his son, Alex, co-founded the Blockchain Research Institute, with more than 70 projects doing definitive investigation into blockchain strategy, use-cases, implementation challenges, and organizational transformation. Blockchain has the potential to reshape the supply chain. Tapscott is a great resource for staying ahead of the changes that are coming.
Kelli Saunders, President of Morai Logistics Inc. at Mode Transportation Associates
Recently named as one of Canada’s Top 100 Most Powerful Women, Kelli Sanders is blazing a trail for women in the supply chain. Recognized for her extensive work in the Women’s Executive Network, Saunders actively speaks on encouraging women/young leaders to pursue rewarding careers in entrepreneurship, supply chain, and logistics. In 2016, we were fortunate enough to interview Saunders, who shared her insights on key issues within the supply chain.
Sean Griffey, CEO and Co-Founder at Industry Dive
A recipient of the Digital Hall of Fame and Media News Award, Sean Griffey specializes in strategic growth planning, financial management, technology strategy, online media, lead generation, business development, and B2B media. His company, Industry Dive, publishes business news and original analysis in 12 vertical markets. Griffey continues to run the Logistics and Supply Chain Professionals group on LinkedIn, with nearly 300,000 members.
Tim Debus, President & CEO of Reusable Packaging Association
Tim Debus brings his 20+ years of experience in bringing to market new technologies and leading industry initiatives to improve the production and supply of agricultural commodities. He focuses on promoting the use and value of reusable transport packaging systems and advancing the common business interests of members of the Reusable Packaging Association. He works to clearly demonstrate supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries.
Patrick Bian, Director of Supply Chain Management at Watts Water Technologies
Patrick Bian boasts an impressive track record developing supply chain strategic roadmaps and leading multi-national teams to support the business vision for global companies. In his work at Watts Water Technology, he provides solutions used to safely convey, conserve, and manage water. Standing president of the French American Chamber of Commerce, New England for the past four years, Bian is also a lecturer at Northeastern University for the Masters Program in Business and Engineering.
Yossi Sheffi, Professor of Engineering and Director of the MIT Center for Transportation and Logistics
An expert in systems optimization, risk analysis, and supply chain management, Dr. Yossi Sheffi is a leading academic in supply chain and logistics studies. He has authored numerous award-winning books, consulted with leading entrepreneurs, and founded or co-founded five successful companies. His LinkedIn publications highlight industry trends ranging from autonomous driving to the latest in retail and e-commerce.
Adrian Gonzalez, President at Adelante SCM & Founder/Host of Talking Logistics
Adrian Gonzalez is a well-respected, trusted, and influential supply chain and logistics analyst and strategic advisor to high-level executives in manufacturing, retail, third-party logistics, and technology companies. He is the founder, host, and creative force behind Talking Logistics, a weekly online video talk show. On both LinkedIn and Talking Logistics, he gives supply chain and logistics professionals interactive and engaging information about the industry, focusing on interviews with thought leaders and key players.
Bart De Muynck, Research Vice President at Gartner
Bart De Muynck is a prolific and insightful publisher on LinkedIn, where he analyzes complex technology topics that are currently impacting the transportation sector. He frequently writes about advanced transportation management systems, as well as the many ways blockchain will impact the supply chain industry.
Did we miss anyone? Who are your favorite professionals to follow on LinkedIn for the supply chain?
- 7 Supply Chain & Logistics Professionals to Follow on LinkedIn
- 10 Ways to Gain LinkedIn Followers
- LinkedIn for B2B: Getting Started