Find out when your target audience is most active on different social media platforms by using these 4 online tools.
Social media has changed the landscape for doing business. With the click of a button, companies are able to instantly communicate with untapped markets and potential clients. The days of face-to-face interactions have been replaced with live streaming videos, tweets, chats, and likes.
But it’s not enough to curate content for your social media platforms. Today’s social media users expect fresh, innovative ideas around the clock. And when this content is being shared is just as valuable as what is being shared.
There is a lot of research out there that highlights the optimal time to post on various social media platforms. For example, marketing analytics software provider TrackMaven has published its Best Times to Post on Social Media Cheat Sheet, which breaks down posting by industry, brand, and product. It also offers general dates and times that can boost success.
But, the truth is, there is no one-size-fits-all social media posting solution.
You need to take it one step further. You need to know the best time for your business to post content. You want more than just a general idea of when to post. You want specific information about your target audience — when they’re actively scrolling, reading, watching and liking your content.
Determining the best time to post on social media
There are a broad range of tools available that will analyze the personal data of your social media followers and help you compute the best time to post on social media. Here are four that we think offer the most useful information and are easy to use.
Hootsuite is a social media management tool that can do everything from scheduling social media posts to measuring your social media ROI. The AutoSchedule feature lets Hootsuite determine the best time to publish a post or tweet based on when similar content performed well in the past. It also considers the platform and can publish the same message at different times based on audience engagement on each particular network.
Tweriod, a free Twitter tool that helps you know the best time to tweet, is changing the way companies approach their marketing tweets. It will evaluate up to 1,000 of your followers and their tweeting patterns, including schedule, interests, and retweets. You then receive an analysis of when your tweets will receive the most exposure.
3. Google Analytics
Google Analytics is a robust analytical tool for determining how web users are interacting with your digital assets, including social media. Three custom reports (Best Days to Post on Social Media, Best Time to Post on Social Network by Hour, and the Social Media Traffic by Date and Hour) offer real-time, in-depth insight. Also, Google Analytics is free!
SproutSocial offers a customized dashboard with a quick overview of how your social media channels are performing. You also can gain deeper insight into your customers — like gender and age demographics. And you can assess your customer reach and what will work in your favor.
Creating a strong social media presence is essential for any business. But having a presence is just a starting point in understanding how to fully optimize these ever-changing platforms to work for you. Using online tools to analyze when and where your content should be posted will enhance the value of your social media efforts. In short, you can generate customers and growth potential by pushing your content through the right avenues at the right time.
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