Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence
Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.
Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Responses to negative comments should
LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey
As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain professionals aren’t getting the most from it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile back, following Microsoft’s acquisition of
Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic
Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making changes to provide a better user experience and cut down on spam
Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating
Having the right social media image sizes for each platform is a key part of creating visually appealing posts. Highlights: Each social media platform has its own set of image guidelines. Choosing the right social media image sizes ensures that your content is as visually appealing as possible. We like Canva Pro for quick resizing
Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.
Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving
As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and recommendations through private messaging apps. Facebook Messenger is by far the most popular of
