Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format.

Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make a lot of sense when it comes to speaking their language.

Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. Click To Tweet

Infographics are also prime candidates for reposts on social media. But, if you’ve ever tried to create one yourself, you know making an effective infographic is a lot harder than it sounds.

It might seem daunting at first, but these five tips will go a long way to help you in creating infographics that are effective in engaging supply chain buyers.

5 tips for creating infographics that engage supply chain buyers

1.      It’s all about the title

Well, maybe not all, but your title does matter a lot. When it comes to infographics, your audience will definitely be judging a book by its cover. This means that your title should be accurate, short (70 characters or less), descriptive, and engaging. This is how your audience will decide whether they’ll click and read.

2.      Colors matter

You’d be surprised by how much people are influenced by color in their content choices. The color scheme you choose should make your readers feel comfortable and should be visually appealing. This generally means sticking to two main colors and using no more than four colors. Use clear, bold colors for your main colors, and subtle, warm tones for complimentary colors.

3.      Bump up your SEO

There aren’t a lot of downsides to infographics, but, unfortunately, there is one: publishing them on your blog doesn’t do much for your SEO, since text in infographics is contained in the image and isn’t recognized by search bots. But there’s an easy way around this: Include a transcript of your text with your graphic. I recommend writing at least 350 words, in addition to the graphic, to boost SEO.

4.      Keep it simple

There’s a reason that simplicity is king when it comes to graphic design online. Increasingly, designers and businesses are favoring clean, minimalistic layouts. This means few unnecessary elements and plenty of white space so as not to overwhelm readers and to convey information without unnecessary distractions.

5.      Get interactive!

If you’ve mastered creating infographics and are feeling ambitious, try taking on the next big thing: interactive designs. This means your readers can engage with your content, whether by hovering over it, clicking on it, or even answering questions or taking a quiz.

There are a number of infographic-creation tools available on the internet these days. At Fronetics, we really like using Canva, which has plenty of templates that are easy to use and do a lot of the design work for you.

What are your tips for creating infographics?

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