As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text. Use graphics to make data pop. Digital natives, who make up the majority of today’s B2B purchasing landscape,
Looking to boost followers on Instagram? These tips will help supply chain marketers grow their following, build brand awareness, and nurture a loyal audience base. Highlights Instagram has over 500 million daily users. Fake accounts won’t help in the long run. Growing authentic followers requires commitment and strategy. While it’s true that Facebook is a
Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life,
If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those they don’t know. This goes for purchasing things
Try these content formats and related tools for B2B social media content that keeps your audience engaged. Conventional wisdom, careful market research, and common sense are all telling us that social media is transforming the way we do business. We know we should be leveraging these platforms to drive awareness, engagement, and revenue for our
