Should Your Business Be Using Linkless Backlinks to Increase SEO?

Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with search engines.

For years Google has used backlinks to rank webpages. Backlinks are any link on another website that points (or links) back to your website. Unfortunately, search engines began to use backlinks as a bit of a popularity contest: The more you had, the more popular your website became.

Businesses quickly understood the loophole in search engines’ algorithms. They could buy, influence or even create relationships with other industry businesses for the sole benefit of getting links to their websites. It didn’t take long for search engines to catch on.

Google has spent years reworking the way it ranks backlinks and trying to penalize brands that pay for or create free links through unethical relationships. But where does that leave the rest of us that are working to create high-quality content in hopes of increasing our SEO rankings?

Linkless backlinks are the future of SEO rankings

You might be asking yourself what is a linkless backlink? Good question.

Linkless backlinks are mentions of your business or brand without a hyperlink to your webpage. In a keynote speech in September 2017, Gary Illyes, a webmaster trend analyst for Google, said:

“Basically, if you publish high-quality content that is highly cited on the internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding — then you are doing great.”

It all comes down to mentions of your brand on reputable websites. And I don’t just mean backlinks to your webpage. Other sites’ tweeting about your products or mentioning you on their Facebook News Feed can all lead to increased rankings on Google and other search engines. Sounds easy, right?

How to make linkless backlinks work for you

The principles that help you gain backlinks are still true for gaining linkless backlinks. You want to focus on creating the most accurate, high-quality content you can. Create videos and infographics for your website to add visual appeal. And collaborate with other industry leaders to reach new audiences.

But there are a few other tips you can use to help boost your SEO ranking with linkless backlinks.

3 tips for building a strategy for linkless backlinks

1. Work to increase brand awareness and reputation

The foundation of linkless mentions is reputation building. Search engines are looking for authentic mentions of products and brands in content that helps build authority around an industry topic.

Increase your brand awareness by growing your social media presence, by encouraging followers and loyal customers to write online reviews of your products and services, and by participating in collaborative content marketing.

2. Track brand awareness and mentions

You’re working hard to create content that has a far reach across many platforms. It’s a key step in gaining exposure among potential customers and earning new business. This process is called brand awareness, the extent to which consumers are familiar with your brand. And for linkless backlinks, it’s imperative that you’re tracking all of your brand mentions, not just links.

There are several tools to help you track brand mentions online. Here at Fronetics, we prefer the ease of Google Alerts, which sends you a message when someone mentions your brand online. We also use Hootsuite, with which you can track brand mentions, as well as keywords and phrases, across all of your social media platforms.

3. Stay on top of negative mentions

Blog comment sections and social media channels offer an open avenue for customers to discuss their thoughts about your company for all the world to see. And, unfortunately, one negative comment can be infinitely louder than one hundred positive ones. The potential impact it could have on business is scary.

But that doesn’t mean you should delete or ignore every unfavorable brand mention. In fact, companies can use negative online comments as an opportunity to exhibit top-notch customer service and much-appreciated transparency in the way they do business.

Be diligent in monitoring brand mentions and respond quickly to resolve any issues that arise. Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency.

The art of SEO building is a tough craft to master. As algorithms evolve, it’s important for brands to stay aware of these changes and focus on what they can do to help boost their rankings.

The more buzz around your brand, the better your ranking will be. So make sure you’re utilizing all the different ways to help boost your SEO ranking, including linkless backlinks.

Need more help with SEO? We’ve done the research, so you don’t have to. Have a look.