Content Marketing Works — Just Ask TotalTrax

Content Marketing Works — Just Ask TotalTrax

Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue.

Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently?

Just ask TotalTrax, a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations. Despite a decade of positive growth, the company realized there were many untapped opportunities for new business. So the TotalTrax team hired Fronetics Strategic Advisors to create and implement a new, data-driven marketing strategy that could increase web traffic, lead generation, and brand awareness.

After a comprehensive audit of TotalTrax’s digital assets, Fronetics was able to recommend a course of action and implement a multi-channel content marketing program. The program included such steps as:

  • Creating a blog and posting regular targeted content
  • Consistently posting on TotalTrax’s social media accounts
  • Implementing paid search, email marketing, and other strategies

After just 24 months, TotalTrax realized significant gains in web traffic, lead generation and nurturing, and — most importantly — new business and sales revenue.

To learn more about how content marketing helped TotalTrax grow business, download our case study below.

Get the case study

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