How We Deliver Content for the Supply Chain and Logistics Industries

Fronetics’ six-step approach to content delivery helps elevate our clients’ brand position within the industry and drives growth.

The B2B buying process has evolved, and content is now an essential tool for generating and nurturing leads. Many businesses understand this: Reportedly, 88% of B2B marketers use content marketing as part of their programs, with lead generation (85%) and sales (84%) being the most important goals.

Many companies, however, find producing consistent, quality content — essential to a successful content marketing program — very challenging. Most don’t have the resources to make content a first priority, and many are unclear on what kinds of content will work for their business.

Fronetics Strategic Advisors partners with clients to create a content marketing program that drives growth. Handling all aspects from strategy to execution, our team leverages our vast and varied experience to deliver content that will elevate our clients’ brand position within their industry.

Our six-step approach to deliver content for our clients in the supply chain and logistics industries:

Understand

Our first priority is to work with you to create the most effective content marketing strategy for your company. That means fully understanding the specifics of your business — your target customers, your sales cycle, your KPIs, and your competition — in order to create a content strategy individualized for your specific situation and needs.

Analyze

Next, we audit your digital assets: what is in place and how well it is working to produce your desired results. What kinds of content are you producing, how often are you producing it, and what is resonating with your target audience?

Research

We examine who your competitors are and what they are doing well (and not so well), identifying any gaps in the marketplace. We also research keywords that will resonate with your target audience and identify linking opportunities that will direct potential customers to your website.

Plan

We work closely with you to establish strategic priorities. We develop content, social media, and lead-nurturing strategies built on our careful research, understanding of your business goals, and analysis of the marketplace.

Execute

We begin creating, curating, and distributing content for your business. Unlike other firms, we don’t outsource content creation. By keeping it all in-house, we are able to ensure a quality product. Our team can create:

Blog posts
Articles
eBooks
Case studies
White papers
Newsletters
Press releases
Infographics
Social media
Custom content

Measure

Finally, we put metrics on all of these activities, monitor them regularly, and provide you with a monthly marketing report. We identify challenges, trends, and opportunities and take action so that your content marketing program constantly evolves and delivers results.

If you are looking to improve your content marketing to drive meaningful engagement with prospects and customers, speak with us today.

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Tags: B2B marketing, inbound marketing

About author Kate Lee

Kate has close to 20 years of experience working with a range of clients from senior executives at Fortune 100 companies to academics to refugees. She has worked both domestically and internationally. With experience in content development, business intelligence, demand generation, qualitative and quantitative research, social media, and forging strategic partnerships, Kate is recognized as an industry leader.