Facebook Reaches 1.9 Billion Users and More Social Media News

Here’s what supply chain and logistics marketers need to know about recent social media news as of February 2017.

Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key developments, here’s our February 2017 edition of social media news for the supply chain.

Facebook shares Q4 and full-year 2016 earnings and community updates

Facebook announced that it now has nearly 1.9 billion users, including 1.2 billion people active every day. More than 65 million small businesses use Facebook as a marketing tool. Zuckerberg emphasized to investors that the company is committed to “putting video first across [its] family of apps and making it easier for people to capture and share video in new ways.”

LinkedIn adds option to disable comments on long-form articles

The site now allows publishers to manage comments on individual long-form articles “at any time.” LinkedIn plans to add the option to turn off comments on all posts “soon.” Publishers can now also report, flag, or hide abusive or offensive comments. Read more

Facebook algorithm updates geared to show more authentic and timely stories

Updates rolled out this month are intended to prioritize “more authentic and timely” content in the new feed. Posts and topics that are already getting “a lot of engagement” or “might be temporarily important to you” are getting a boost. Read more

Facebook extends lead ads to Instagram

Marketers can now run lead ads across both Facebook and Instagram placements. The company recommends that advertisers verify that the creative complies with Instagram’s design requirements for lead ads.

YouTube expands mobile live streaming and launches Super Chat

For creators with more than 10,000 subscribers, mobile live streaming is here, and other creators will have it “soon,” according to the company. YouTube also released Super Chat, “a new live stream monetization tool that lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” Read more