Twitter Folds Vine, and More Social Media News for the Supply Chain

Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates.

Twitter folds Vine

Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and website will not close immediately so that users can still access and download their Vines before they become unavailable.

The announcement follows news that Twitter would cut 9% of its workforce as it struggles to become profitable. Meanwhile, video platforms, like YouTube and Snapchat, and video capabilities on other social networks, like Instagram and Facebook, continue to soar in popularity. Read more

Facebook launches Recommendations feature and CTA buttons for local businesses

Facebook’s new Recommendations feature allows users to gather, map, and organize local business recommendations from their friends. You can pose a question, such as, “Where is the best place to buy paint?” and Facebook will auto-add extra information, like addresses and reviews, based on your friends’ responses.

Additionally, businesses can implement new call-to-action buttons to drive users to book an appointment, purchase tickets to an event, and more without ever leaving your business’ Facebook page. Read more

Facebook Live launches broadcasting tool for verified pages

Facebook Live’s new tool allows the administrators of verified pages schedule a live broadcast up to a week in advance, so that companies “can build anticipation and buzz” with their audiences. A page’s fans can wait in a virtual lobby as soon as three minutes prior to the launch of the broadcast.

As soon as a page schedules a broadcast, fans receive a notification in their newsfeeds and an option to schedule a reminder. Pages will receive a link to share or embed in websites, social media posts, and blogs. Read more

Simply Measured releases annual State of Social Marketing report

Social analytics company Simply Measured recently released its annual report regarding social media use by some of the biggest brands around the globe. The 2016 State of Social Marketing Report uncovered trends about a wide range of topics, but among the most interesting was the disconnect between how marketers are measuring social media success and what their leadership is asking for. Read more

More social media news and features to watch

Twitter may be close to rolling out excluding usernames from character counts.
Instagram is reportedly testing live video in its stories feature.
LinkedIn has updated its endorsements feature so that viewers of a profile see the endorsements that are most relevant to them.
Facebook has rolled its Messenger Day test out to Australia, in addition to Poland.