Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

These social media statistics are important to keep in mind when planning out your content marketing strategy.

A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days.

So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization and how to improve your rankings. But you’re still not reaching the audiences you were hoping to attract. What’s going wrong?

When you are posting on social media could be as important as what you’re posting.

Timing is everything, and that statement especially holds true when it comes to posting content to social media. If you are sending out your message and nobody is there to see it, you are that proverbial tree falling in the forest; you did not make a sound. Your post had little to no impact.

So, even if you are putting in the time and effort to craft informative blog posts, tweets with just the right message, or Facebook posts that inspire more than just page likes, you still are not getting the most exposure you can out of social media.

We have done our homework when it comes to the best times to post on social media. And the truth is there is no “one size fits all” answer to when you should post. There are general guidelines that differ for each site. But in general, it’s important to keep your target audience in mind when deciding where and when to post.

Here are some social media statistics that you need to consider when deciding when to post your content.