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Digital and content marketing for the logistics and supply chain industries
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How Long Should My Blog Posts Be? A Case for Long-Form Content

How Long Should My Blog Posts Be? A Case for Long-Form Content

January 24, 2017 0 comments

Long-form content generates more traffic, leads, and social shares than shorter content. We’ve all heard the aphorism, “quantity over quality.” But when it comes to content marketing, part of quality may well be quantity. While it can seem intimidating, the value of high-quality long-form content cannot be overstated. According to a 2012 study, long-form content

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3 Quick SEO Tips to Improve Your Blog Right Now

3 Quick SEO Tips to Improve Your Blog Right Now

January 10, 2017 0 comments

You can do these three quick things in your blog posts to improve SEO and help your target audience find your content. Search Engine Optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO writing can evade even the most seasoned

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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