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Digital and content marketing for the logistics and supply chain industries
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When short on time, updating old blog posts for SEO makes a lot of sense

When short on time, updating old blog posts for SEO makes a lot of sense

July 14, 2020 0 comments

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work.  When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get search engines to pay renewed attention to your website is to update old blog

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Supply chain marketing during Covid-19: The risk of cutting back

Supply chain marketing during Covid-19: The risk of cutting back

May 6, 2020 0 comments

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point

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4 Digital Marketing Failures (and How to Fix Them)

4 Digital Marketing Failures (and How to Fix Them)

October 8, 2019 0 comments

Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t

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8 Marketing Acronyms Supply Chain Marketers Need to Know

8 Marketing Acronyms Supply Chain Marketers Need to Know

August 28, 2019 0 comments

Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows

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Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

August 7, 2019 0 comments

As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep

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B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

January 23, 2019 0 comments

Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is performing well by keeping pace with changes to search engines. The Content Marketing Institute has

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Top 10 Content Marketing Posts 2018

Top 10 Content Marketing Posts 2018

December 11, 2018 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,

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Top 10 Supply Chain and Logistics Blog Posts of 2018 (Thus Far)

Top 10 Supply Chain and Logistics Blog Posts of 2018 (Thus Far)

July 9, 2018 0 comments

Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2018. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the supply chain and logistics industries, particularly in regards to content marketing. We hope these

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How to Develop Topic Clusters for Your Content

How to Develop Topic Clusters for Your Content

March 8, 2018 0 comments

Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search engines that your website contains breadth and depth on a particular subject,

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Should Your Business Be Using Linkless Backlinks to Increase SEO?

Should Your Business Be Using Linkless Backlinks to Increase SEO?

March 7, 2018 0 comments

Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with search engines. For years Google has used backlinks to rank webpages. Backlinks are any link on another website that points (or links) back to your website. Unfortunately, search engines began to

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7 Search Engines Changes that Affect Your SEO: Infographic

7 Search Engines Changes that Affect Your SEO: Infographic

February 19, 2018 0 comments

Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content. Newer, more sophisticated algorithms have had big impacts on SEO rankings

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3 Tips for Writing Pillar Content

3 Tips for Writing Pillar Content

February 13, 2018 0 comments

Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be

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