frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Stop hibernating: You’re missing out on company blog benefits

Stop hibernating: You’re missing out on company blog benefits

July 22, 2020 0 comments

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more important than may realize. When

Learn more

When short on time, updating old blog posts for SEO makes a lot of sense

When short on time, updating old blog posts for SEO makes a lot of sense

July 14, 2020 0 comments

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work.  When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get search engines to pay renewed attention to your website is to update old blog

Learn more

5 Tips to Generate More Leads on Your Website

5 Tips to Generate More Leads on Your Website

May 23, 2018 0 comments

If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going to invest in content marketing. Essentially, there’s no point in

Learn more

Is Your Content Strategy Really a Strategy?

Is Your Content Strategy Really a Strategy?

February 6, 2018 0 comments

Here are three tips for creating a content strategy that will help advance your business goals. If we’re adamant about one thing at Fronetics, it’s creating a documented content strategy. But, as a recent Harvard Business Review article suggests, many strategies fail because they are not actually strategies. This begs the question: what constitutes a

Learn more

The More Often You Publish Blog Content, the More Leads You’ll Get

The More Often You Publish Blog Content, the More Leads You’ll Get

January 18, 2018 0 comments

With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One

Learn more

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

Writing for SEO: Topic Clusters and Pillar Content (NOT Keywords)

January 16, 2018 0 comments

Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our previous two posts explored how search engines are changing, and

Learn more

Top 10 Content Marketing Posts 2017

Top 10 Content Marketing Posts 2017

December 12, 2017 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions

Learn more

4 Tips to Earning High-Quality Backlinks

4 Tips to Earning High-Quality Backlinks

November 6, 2017 0 comments

Use these four tips to earn high-quality backlinks that will boost your company’s search engine ranking. It’s no secret that backlinks can help your search engine rankings. Backlinks are any link on another website that points (or links) back to your website. Since the 1990s, search engines have used backlinks as a bit of a

Learn more

10 Resources for Supply Chain Marketers

10 Resources for Supply Chain Marketers

September 21, 2017 0 comments

Our resources for supply chain marketers include step-by-step DIY guides, industry reports, marketing templates, and case studies. Here at Fronetics, we specialize in digital and content marketing for supply chain and logistics businesses. We understand the unique needs and challenges facing these companies, particularly when it comes to the consistent, strategic creation of content. I

Learn more

How One B2B Company Grew Organic Traffic by 120% in 5 Months

How One B2B Company Grew Organic Traffic by 120% in 5 Months

September 19, 2017 0 comments

B2B software company Text Request took 4 steps to grow organic traffic, a key component of any content marketing strategy. We content marketers are always keeping an eye on organic traffic. It’s an indicator of success (though by no means the only one). Basically it lets you know how many of your website’s visitors found

Learn more

Quora: An Untapped Opportunity for Supply Chain and Logistics Marketing

Quora: An Untapped Opportunity for Supply Chain and Logistics Marketing

September 5, 2017 0 comments

Use Quora to answer potential customers’ questions, and they’ll perceive you as a valuable source of knowledge and an industry thought leader. Despite gaining popularity over the last several years, Quora’s potential as a marketing tool for supply chain and logistics companies remains largely untapped. In case you haven’t jumped on the bandwagon yet, Quora

Learn more

5 Reasons Supply Chain Companies Need to Be Curating Content

5 Reasons Supply Chain Companies Need to Be Curating Content

July 24, 2017 0 comments

Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of art to display together. I think of the time and effort it

Learn more

123…
Follow Us
Subscribe to our blog
Categories
Archives
March 2023 
MTWTFSS
 12345
6789101112
13141516171819
20212223242526
2728293031 
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
© 2023 · Fronetics