Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience
A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it all the time: Who is going to read a
Time can be a blog’s best friend when it comes to gaining leads, but there are a few things you can do to accelerate lead-generation efforts. Patience is a virtue, but it’s a particularly difficult one to mind when you’re trying to get your business off the ground. Whether you are just starting out, are
Research and firsthand knowledge show a very strong correlation between posting frequency and traffic/leads. Clients often ask us, “How often should I blog?” It’s a great question that has no simple answer. The reality is that the more often you blog, the more traffic and leads you’ll get. Search engines consider posting frequency in their
