by Fronetics | Feb 13, 2014 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand...
by Fronetics | Feb 10, 2014 | Blog, Marketing, Social Media
This article was originally published on DC Velocity. A recent study conducted by the Corporate Executive Board’s (CEB) Marketing Leadership Council found that the average customer progresses nearly 60 percent of the way through the purchase decision-making process...
by Fronetics | Feb 10, 2014 | Blog, Marketing, Social Media
This article was originally published on DC Velocity. A recent study conducted by the Corporate Executive Board’s (CEB) Marketing Leadership Council found that the average customer progresses nearly 60 percent of the way through the purchase decision-making process...
by Fronetics | Feb 4, 2014 | Blog, Logistics, Marketing, Social Media, Strategy
This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites. One of the...
by Fronetics | Feb 4, 2014 | Blog, Logistics, Marketing, Social Media, Strategy
This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites. One of the...