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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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Practice doesn’t make perfect. What do we do now?

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“Practice makes perfect.”  This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers.  And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real.  A 2014 study found that practice doesn’t make perfect.    Instead, reaching

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Want to be a great content marketer? Think like a manufacturer.

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Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain.  His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why?  Sorofman connects the dots: Manufacturing is actually an instructive example for what it takes to scale and sustain

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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